White Mountains Publication

Representing a place through typographic experimentation

October, 2016

Design

In this two-week project, I created a short publication on the White Mountains of New Hampshire using experimental typography and photography I shot myself. The goal for this piece was to use typography and imagery to showcase the dichotomy of the White Mountains: they are beautiful and serene but also rugged and wild. To capture this duality, I experimented with illegibility, text as texture, text as form, vibrating colors, and multiple layers interacting through blending modes. The publication starts off with a fairly conservative use of text and image and gets more experimental with each spread.

Cover

I wanted to create a fairly conservative cover, without it being boring. Because the publication was meant to feature type as much as possible, I constructed abstract mountains out of overlapping, textural type. I overlayed charcoal lines on top of the mountain and crumpled paper and scanned it in to give the cover a rougher sensibility. The final touch was adding color blocks to hint at the fact that the publication will contain photos of fall foliage.

Front cover for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

Front cover close-up for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

Front cover close-up for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

Table of Contents

In contrast to the cover, I wanted the table of contents to emphasize color over form. The titles of the articles stand out due to their bright colors, while the leaf image represents the subject of the magazine on a spread otherwise devoid of context.

Table of contents for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

Table of contents close-up for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

History of Scenic Areas in the White Mountains

The text for the first article, written by David Govatski, details the history of the scenic areas of the White Mountains. Because of the subject matter, I wanted to take a more conservative approach with the typography and create a competent, legible spread with plenty of white space to give the viewer a sense of the vastness of the mountain range. Because the spread is so restrained, I wanted the photos to showcase the colors of the mountains.

First spread for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

First spread close-up for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

The second spread gets a little more experimental. The soft cream color provides a warmth to the page and allowed me to implement knock-out type. Again, the photo emphasizes color over form because we only see part of the trees. The texture in the background of the upper-left corner was created using very small, overlapping text in order to integrate the technique I used for the cover into the rest of the publication.

Second spread for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

Second spread close-up for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

Second spread table for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

Thoughts on Risk

The second article of the publication is “Thoughts on Risk” by David Metsky. In it, he gives a first-person account of his dangerous solo hike in the White Mountains in early spring. The article emphasizes risk, anxiety, and danger, so I wanted to make the reader feel a sense of unease while looking at these spreads.

The use of the negative image creates an eerie feeling, and the large, overlapping type provides a sense of urgency. The text starts out legible, but gradually gets more difficult to read. By the final paragraph of the spread, the text is set in such a way to give the viewer a vibrating, uncomfortable sensation.

Third spread for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

Third spread close-up for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

Third spread close-up for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

The final spread is the most experimental of the entire publication. Again, the text is pretty illegible, and would definitely give anyone who tries to read it for too long a headache. The main colors are dark and ominous, and the large, subtle, barely-visible text in the background on the left side is meant to make the viewer question if they are seeing something real or a trick of the light. Due to the subject matter, I manipulated the colors and elements of the spread to give off a hallucinatory effect. The pull quote, the only text that is clearly legible, still causes unease—both due to the content of the quotation itself as well as the vibrating colors it’s set in.

Fourth spread for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

Fourth spread close-up for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

Fourth spread close-up for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

Back Cover

I created the back cover to be a sort of summary of the publication’s contents and represent the duality of the White Mountains. The mountainous forms from the front cover are present on the back, but they obscure a haphazard composition of type, bright color, and texture from various leaves.

Back cover for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet

Back cover close-up for White Mountains experimental typography publication designed by Chloe Atchue-Mamlet